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Adolph Coors Collection (12) c 1920-30 [172556]

Currency:USD Category:Collectibles / Bottles & Insulators Start Price:500.00 USD Estimated At:1,000.00 - 5,000.00 USD
Adolph Coors Collection (12)  c 1920-30  [172556]
SOLD
500.00USD+ (125.00) buyer's premium + applicable fees & taxes.
This item SOLD at 2023 Dec 08 @ 15:52UTC-8 : PST/AKDT

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Lot of 12 Items. This Adolph Coors Collection consists of 4 wood boxes, 3 Malted Milk containers, 3 Tins, 1 Game and 1 Paper Bag. 1) Coors Pure Malted Milk wood box, small size 14.5 x 11 x 6" 2) Coors Pure Malted Milk wood box, med size, 12 x 16 x 8" 3) Quart Bottle wood box labeled: Adolph Coors Co. / Golden, Colo 14 x 24 x 10" 4) 24 Bottle wood box w/hinged lid labeled on end: Adolph Coors / Golden / Colo Labeled on side: Zang's Beverage / Denver, Colo. 13 x 12 x 21"
5) Malted Milk Crockery pot "The / Coors / Bros. Co. 6" dia x 4" high with crack; extremely rare 6) Coors Pure Malted Milk white ceramic container w/aluminum lid, 8"tall x 7" dia. 7) Malted Milk Glass Bottle w/large mouth: Coors / Golden / Colorado. 11" high x 5.5" dia. 8) Large 25# Tin: Coors / Golden / Malted Milk. 14" tall x 10" sq. excellent condition. 9) Same as previous tin but yellowed with some rust. 10) Same as previous two tins but small 5#, 9.5" tall x 5.5" sq. excellent condition. 11) Coors Golden Beer Game. 12) Old Handled Paper Bag 9" x 9"

From 1916 when Prohibition started in Colorado Adolph Coors and his son diversified the Coors product line with near beer (fermented like regular beer but the alcohol was condensed out) and malted milk, made the same way as malted barley for beer. The company changed it's name to Adolph Coors Company in 1920 to better fit with it's more general product line, which included cement, scientific and chemical products made from porcelain and ceramics, using the clay found behind the factory in Golden.
Coors eventually became the leading producer of malted milk, only closing that division when prohibition ended and the company's resources were need to resume brewing one of the most popular beers in the world. To do this, the company acquired everything needed to brew Coors beer, including the oil wells that produced the energy to run the brewery, the farms that grew the ingredients, the beer bottling plant and the distribution trucks. This expansion was financed with profits the Coors family made during the prohibition years, much of which came from the Malted Milk Division. The Coors Porcelain Company remained in business, however, and grew into one of the world's leading ceramic manufacturers, which is now Coorstek and, according to Forbes, makes more money today for the Coors family than its beer.


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