2004

Art Nouveau - Advertising Postcards, Byrrh c1910s (17) [186201]

Currency:USD Category:Collectibles / Postcards Start Price:250.00 USD Estimated At:500.00 - 1,000.00 USD
Art Nouveau - Advertising Postcards, Byrrh c1910s (17) [186201]
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A collection of 17 different French Art Nouveau Advertising postcards for Byrrh, a unique wine from Spain, once sold as a hygienic drink, c1910s. Whimsical and colorful designs fill most of the fronts of these vertical postcards, with advertising information in blue print below. Included are names of artists. Some postcards have printed signatures as well. All bear the words, "Byrrh, Tonique Hygienique, A Base de Vins Genereux et de Quinquina." Fronts are clean, with slight staining or small pencil/pen marks on verso of some. Brothers Simon and Pallade Violet opened a shop in Thuir, Spain, in 1866. Simon created a unique recipe from a blend of fine Roussillon wines flavored with plant extracts and enhanced with cinchona bark (quinine). First called úHygienic Tonic Wine with Cinchona,'it was named Byrrh in 1876. According to one story, the name is a random invention: the letters B Y R R H were simply code letters attached to a few rolls of cloth stored in the Violet brothers' shop. The company expanded rapidly beginning in the late 1800s, and the Violet family built the expansive cellars that exist today. Caves Byrrh contain the largest oak vat in the world, with a capacity of over 1 million liters. Byrrh Grand Quinquina is made to the original late-19th century recipe that earned worldwide fame and inspired fifty years of evocative poster art.
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Date: 1910s
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