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Kellogg "Pep" Comic Pinbacks Collection (114137)

Currency:USD Category:Collectibles Start Price:50.00 USD Estimated At:100.00 - 300.00 USD
Kellogg  Pep  Comic Pinbacks Collection  (114137)
SOLD
120.00USDto 8*************e+ (30.00) buyer's premium + applicable fees & taxes.
This item SOLD at 2020 Apr 19 @ 19:30UTC-7 : PDT/MST
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Lot of 40 Kellogg "Pep" comic pinbacks. Kellogg's Pep, a whole wheat cereal, was introduced in 1923 and fortified with vitamins – along with a large marketing campaign – in the late 1930s. The buttons were created by a man named Sam Gold, who designed premiums for Kellogg’s and other cereal companies.
In the mid-1940s, Kellogg’s started placing these small pinback buttons as premiums inside boxes of its Pep cereal. Children would attach the buttons to their beanie caps. There were 86 pins in all.

Provenance: John Reynolds Collection
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