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Prototype of Alfred E. Neuman Postcard [186746]

Currency:USD Category:Collectibles / Postcards Start Price:50.00 USD Estimated At:120.00 - 200.00 USD
Prototype of Alfred E. Neuman Postcard [186746]
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[?]Live Online Auction Starts In 2024 Nov 27 @ 08:00 (UTC-8 : PST/AKDT)
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The iconic image on this postcard was once has become a part of American culture. Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, gap-toothed smile, freckles, red hair, protruding ears, and scrawny body dates back to late 19th-century advertisements for painless dentistry, also the origin of his "What, me worry?" motto. The magazine's founder and original editor, Harvey Kurtzman, who saw one of these very postcards in the early 1950s, began using the character in 1954. He was named "Alfred E. Neuman" (a name Kurtzman had previously used in an unconnected way) by Mad's second editor Al Feldstein in 1956. Neuman's likeness has appeared on all but a handful of the magazine's covers, over 550 issues. He has almost always been rendered in a front view but has occasionally been seen in silhouette, or directly from behind.
This card is clean and from Shini Color by Colourpicture of Boston, Mass. Please see photos for more details. [