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Tokay/Lodi Wine Carnival Ephemera c.1907

Currency:USD Category:Western Americana Start Price:100.00 USD Estimated At:200.00 - 500.00 USD
Tokay/Lodi Wine Carnival Ephemera c.1907
SOLD
140.00USDto b***********f+ buyer's premium (27.30)
This item SOLD at 2014 Sep 14 @ 18:40UTC-7 : PDT/MST
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Lot of 11. 1) Two very rare photo postcards of the carnival queen. Two different views. Both were mailed in 1907. Before the carnival, the queen (Queen Zinfandel) was chosen by voters. The ten runners-up were her “maids” in her “queen’s court.” The winner was Bertha DeAlmado. She was given $300 to buy her costume. 2) 1948. Membership card for Tokay Rangers for George Jahant. The Tokay Rangers formed during WWII as a defensive unit in case of an emergency. In March 1944, it broadened out to become a riding group for men and women. 3) 1907. Invitation postcard for the carnival. Front has picture of river and trees and reads: "The Citizens of Lodi, California, cordially invite you to attend a Grand TOKAY CARNIVAL to be held September 19, 20, and 21, 1907. To be the most magnificent and elaborate affair ever attempted. Come!" Card was mailed to Stockton. 4) 1907. Postcard with pictures of Tokay grapes and men and women in formal wear. Reverse has writing from Aug. 9th, 1907. Multiple postmarks. 5) Set of six early postcards with pictures of the Tokay grapes on the front. Three of them have ZImmerman's Pharmacy in the lower left corner; two of these are black and white (one mailed 1917), and one is hand colored (mailed 1907). One of the remaining three is advertising the carnival (mailed June 1907) with a nice color image of the grapes on the front as well as pen writing. The remaining two postcards have color images of the grapes and say that the Tokay grape is white "made Lodi famous." The Tokay Carnival was a lavish three-day event that was Lodi's first official community-wide grape harvest celebration. Lodi businessmen hoped to use the carnival as a promotional event for the newly-incorporated city and the Tokay grapes. It was a big success, but too expensive. The next carnival wasn't held till 27 years later.City: LodiCounty: State: CADate: