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Winged Chevron Gas Station Double-Sided, Large, Enamel, Vintage Sign - Rare! 108352

Currency:USD Category:Collectibles Start Price:500.00 USD Estimated At:1,000.00 - 5,000.00 USD
Winged Chevron Gas Station Double-Sided, Large, Enamel, Vintage Sign - Rare!  108352
SOLD
550.00USD+ (137.50) buyer's premium + applicable fees & taxes.
This item SOLD at 2019 Oct 05 @ 14:26UTC-7 : PDT/MST
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Measures 5' x 3.5'. Maroon background, white lettering with green outline. 5 Bullet holes, rivet holes, rectangular cut-outs on top for mounting, scattered pellet/birdshot markes that did not penetrate, oxidation is spreading from rivet, bullet and mounting holes, mostly on the top around the rectangular holes and the top right corner is rusted over. However, most of the enamel is unmarred and rust is very slight at the edges. Overall the condition of this rarity is better than expected for its age. This highly collectible vintage, large, double sided WINGED CHEVRON sign is a must have for any Gas/Service Station Collectors and is hard to come-by. We found only two other examples sold online and only one could be verified authentic, sold by a reputable auction house for several thousand dollars. However, this particular sign is very popular for replicas, which are made in various sizes and readily available, with rust stains and all. It is possible this doublesided sign once included neon lighting over the lettering, as some of the rivet holes and other manufactured cut outs are unusual in location and spaceing. Chevron and Chevron Supreme Gasoline were introduced in 1945 by Standard Oil of California (SoCal), a company with deep California roots that began as California Star Oilworks after drilling the first successful oil well in the State in the Pico Canyon of the rugged Santa Susana Mountains. California Star was acquired by Pacific Coast Oil in 1879, just 7 months after incorporation and after many mergers, aquisitions, and break-ups, by 1926 the "Western Leader" in Petroleum products and sales was known as SoCal. With the need to "Fuel the War Effort" all American oil companies ramped up production, exploration and transportation of petroleum products during the World War Eras. During that time SoCal became a leading supplier of crude oil and refined products for Allies in the Pacific, highly recognized by the U.S. military and government leaders. After WWII General Douglas MacArthur, wrote: “To the men and women of Standard of California: We, the soldiers of the fighting line, give thanks to you soldiers of the production line for the sinews of war that made our victory possible.” The Chevron name was trademarked with the 3-bar V logo in red white and blue but adoptedthe winged "V" seen on this sign, to symbolize "Victory" after WWII. In the 1950s and 1960s the name "Chevron" remained local to the Western U.S. while CalSo was used in the Northeastern Market. In 1958, all Calso stations in the Northeast were converted to Chevron stations, using the logo designs developed forthe pre-war Chevron market with the three lines. Chevron Supreme Gasoline was the first "three grade gasoline in the West" in 1959, according the History page on Chevron's website. From the history, our best guess is that this sign is c1945-1958. City: State: Date: